Free Publicity Tools

If you are scratching your head wondering what to write about — and what people will care about reading, try Wordtracker Labs’ Keyword Question (http://labs.wordtracker.com/keyword-questions):

You type in a short phrase like “lose weight” or “publicity,” and the tool shows you questions people have asked — and the numbers of people who asked. So you can see what is popular.

Now you don’t have to wonder if your articles and press releases will be read — you are writing to fill a need!

Happy writing!

There are so many things that go into a press release. It is too easy to overlook the obvious.

So a big thanks to Mickie Kennedy at eReleases.com for offering a free PDF with a great checklist to make sure your press release contains all the basics. The checklist raises important points about style and substance, such as:

- Do your quotes add a human element and relevant information to your press release, or do
they just restate boilerplate copy?

- Does your press release avoid outrageous claims?
Can everything in your release be documented or substantiated?

Get your copy at: eReleases

Use it and you’ll save yourself from being embarrassed!